Crispin, Porter, and Bogusky, a global advertising firm located in Miami, Florida, has announced its new CEO in 2016. Lori Senecal took the position and is excited to be working with the firm and continuing her career in advertising. Senecal is not your typical CEO. She comes from a very humble background and is extremely shy when around people she does not know. In an interview with Campaign US, she stated that she would often have to speak in front of hundreds of people, and the aspect of that job terrified her. However, she made up for these shortcomings by being extremely innovative and a thought leader in her field.
Senecal was born in a small town in Canada to a shopkeeper and schoolteacher. She was raised along with her three brothers and sisters. From a young age she had to fight for attention and make sure that she was as creative and innovative as she could be in order to get what she wanted. Reference: Fastcompany.
Senecal attended school at McGill University in Montreal. When she first enrolled, she had no idea what she wanted to do for a career. She decided to become a major in a business field and enrolled in as many classes as she could. Here she learned that she was very adept at marketing and advertising. Once she earned her degree in commerce, marketing, and finance, she was hired by a small advertising agency, and she got to work.
In 2006 she worked her way up to the Global Chief Innovation Officer position at McCann Worldgroup, another advertising agency. She was already seen as an innovator and creative thinker in her field, having come up with McCann’s TAG Ideation division. Just one year later she was promoted to the Presidency of McCann Worldgroup New York. Here she was seen as a leader in her field, embracing new technologies and promoting invention on a global level.
Senecal’s success did not stop there. Soon after, she became the President and CEO of Kirshenbaum, Bond, Senecal, and Partners. Here she led several engagements with clients on worldwide blue-chip accounts like Nestle, BMW, and Coca-Cola. She continued to be an innovator and one several awards in her field. She was even named as one of the top ad executives to watch in 2014 and 2016 by Ad Week.
Now Senecal is running CP+B, and she is bringing new and innovative ideas to the table. She will continue to grow and expand her career, and, for her, each year will be more interesting than the next. She is definitely a woman to watch.
You can visit her tumblr: https://lorisenecalofficial.tumblr.com/