EOS Lip Balm (https://evolutionofsmooth.com/lip-balm.html) is one of the most popular oral lip care products in the market today and is used by famous personalities such as Kim Kardashian, Miley Cyrus, and Christina Aguilera. The company sells over a million units every week, and the number is set to increase in the future.
The oral care category is expected to become a $2 billion industry by 2020, and EOS Lip Balm is ready to take the significant share from the pie. The company for long has been silent about its business and marketing strategy, but in a recent interview in an online publication, the managing partner and co-founder of Evolution of Smooth, Sanjiv Mehra, shared some of his views on the oral lip care industry and his product.
Sanjiv Mehra said that it was a deliberate move by the company to not share a lot of information about the business and its product or go for an aggressive marketing approach. He added that the EOS is focused on creating a brand and a line of product that would provide consumers with something different in an industry that for long hasn’t seen any innovation. EOS Lip Balm Company took the cosmetics industry by storm when it began to produce its lip balms making them available in stores. The lip products started being arranged in stores starting with Walgreens, Walmart, Lucky Vitamin and Target
The co-founders of EOS, Sanjiv Mehra, Craig Dubitsky and Jonathan Teller, joined hands to find a product that would climb the ladder of success quickly and to make that happen, they did an extensive market research. In their findings, they came to know that the oral lip care category is the most neglected one, and it is how the EOS Lip Balm was brought to life.
In the research conducted by the company, they found that the women extensively use the lip balm as a part of their everyday beauty care regime. EOS Lip Balm continues to be the second most sold lip balm in the market after Burt’s Bees, and with innovation and development of new products and beauty care products, EOS is certainly going places and giving its competition a tough run for its money.